How much do we understand Television?

Over the years Television has gone inside our blood, we breath TV – we eat TV –  we live TV…  but how much do we understand Television?

For a normal viewer it is almost impossible to understand Television though they live in it’s surreal world day in and day out. Its impossible because for us professionals also Television creates a great challenge to understand it – because it ultimately depends upon the viewer’s choice.  When you have 1 channel in your country you grow up with that and you take in and learn whatever we tell you, then with time as more comes in we all try to retain you so that you will keep on watching us – because television is our way of sustenance. But in the process how much do you gain as a individual and how much do we gain as part of the Television Industry will always be debated upon. “Understanding the Business of  Television” is just a small effort  to understand the business of Television. Articles written by eminent Industry Professionals from the UK and US television Industry have been featured here who are in turn are trying to understand the business of Television. Though the articles are US and UK centric – the theory applies to all the countries. Some country reached the saturation point yesterday, some are reaching today and some will reach it tomorrow. We are presenting the selection of articles in an effort so that every body can take a brief look at the Television Industry from a different angle and Understand The Business of Television. 

Part 1  Saturation Point?

Part 2  Delivery Platforms

Television these days is an industry that is always seeking your attention. They want you to watch their programmes and remember their channel. They want you to identify with their channel brand, just like you identify with other brands. TV channels are always looking to promote their brand and keep you on their channel…read more
I’m not sure if you’ve noticed or not, Digital off-air broadcastingbut we seem to have had a revolution in broadcasting. The digital revolution, some people like to call it.  The entire method to which we receive broadcast pictures and sounds has changed.  Perhaps for the better, perhaps not, but the truth is it’s here and we’re stuck with it…read more

Part 3   Why run 24 hrs ?

Part 4   The Branding Game

In an age where TV channels surround us at all hours of the day, the idea of questioning the true viability of 24-hour TV seems a strange one. But with ITV companies, Channel 4, Sky, Telewest and NTL all feeling the pinch, surely the question really needs to be asked now…read more
ITV has become ITV1, SkySports.comTV has reverted to being known as Sky Sports News – two recent examples of just how important the correct brand is to television stations and networks. But branding isn’t just the station name, it’s also everything that identifies the station as being what it is. So, just why is the brand so important?…read more

Part 5   Too many Brands

Part 6  Branding Loyalty

In the early days of television, there weren’t many channel, or channel-like brands. One of the earliest would have been the separate Children’s Television brand for children’s programmes on the BBC Television Service in the late 1940’s and early 1950’s. Independent Television News, or ITN, was the brand on the news bulletins of the early ITA services of the 1950’s and 1960’s. Slowly, over the years, more brands have come into being and become accepted, as channel or channel-like brands…read more
Branding today is more about making money than it seemed to be back in the 1950s. Back then it was used to get the viewers to watch and trust the channel before putting adverts on in front of them. That is how the past of television presentation seems to the younger presentation enthusiast…read more

Part 7   Inventing new formulas!

Part 8   We are the Best

Broadcasting has changed. A revolution began in 1987, when satellite television arrived in the UK, first with Sky Channel and SuperChannel, then with the ill-fated British Satellite Broadcasting…read more
The thing about good presentation is that it is insidious. The more ill-informed may believe that ‘the majority’ failing to notice presentation is an example of how unimportant it is…read more

Part 9   The business of TV Import & Export

Part 10   Where to do Imports and Exports

Imported series have been a major part of British The Avengers - ABC Weekend Television (and Associated British Productions for Thames Television)television schedules for nearly half a century. The BBC might not have been a huge importer of programmes until the end of the 1950s, but ITV quickly realised that they could be attractive to viewers. One, Dragnet, even appeared on Associated-Rediffusion’s first solo evening of programming…read more
The launch of Sky Television in 1989 and British Satellite Broadcasting the following year opened up a new market for imports. With negligible audiences and minuscule programming budgets, neither side was able to offer up a schedule based around original productions, so repeats and imports would inevitably form a large part of the schedules…read more

Part 11   Should we stop watching TV?

First off, I have to admit the falseness of the title. You can’t give up television. You might want to. You might try. You might even succeed for about 24 hours. But, eventually and inexorably, you will fail. Giving up television isn’t possible. Even if, through some superhuman effort, you did manage to actually stop watching (rather than just claiming to have done so), you can’t escape TV…read more